Caroline Kyungae Smith
 
 

Case Studies

 
 

Image uploaded from iOS (1).jpg
 
 
USDS.jpg
 

Design Strategist

2019 - 2021

I was part of a multi-year effort to modernise the Medicare Payment System for the Centers for Medicare and Medicaid. In my role, I analysed the existing IT system as well as business operations and policy in order to design targeted improvements to enable paying for new models of care (ie value-based care), in addition to the traditional fee-for-service model.

Lead Design Strategist

2018

I was part of the Center of Excellence, helping the organization’s Global Digital Transformation. I oversaw the German and UK markets. I drove alignment and buy-in from senior leadership for a more patient-focused user experience strategy. I developed a Research and Testing operating model and coached teams on the new ways of working. I also facilitated workshops to help teams identify strategic interventions and prioritize their Project Roadmaps and Backlogs, ultimately leading them into their first Design Sprint. Finally, I worked with HR and Compliance to hire new talent and vendors.


 

 
1522750894c1e0336b998a4af1b465013fb6ba45bc.jpg
vodafone-png-logo-8420.png
 

Venture Designer

2017 - 2018

I launched the first product innovation lab for Vodafone Germany. I worked directly with the Chief Digital Officer and led workshops with senior management to design the lab’s business operations and performance metrics. In 2018, leadership asked me to support the organisation’s larger Digital Transformation within the Digital and Marketing business units.
 

Strategy & Design Consultant

2014-16

I drove digital strategy and business innovation for an array of clients spanning government agencies to Fortune 500 firms in the US. My deliverables included Proof of Concepts for digital products, Omni-channel Customer Experience strategies and Digital campaigns.

 

 
Deloitte.jpg